Built for Women+ Entrepreneurs
You've built your business with heart, courage and purpose. You're ready for financial clarity that feels calm, not chaotic.
You value trust, communication, and authenticity. You’re looking for more than just a bookkeeper. You want a reliable advisor who understands your goals and helps you make confident, informed decisions.
Let go of bookkeeping stress.
Focus on what you do best - growing your business.
That FreeWing Feeling
Want freedom from and confidence in your books?
Choose your path. Understand your numbers.
Your Path with FreeWing is...
Safe
No jargon, no judgement —just thoughtful guidance, backed by decades of experience and led by a Certified Professional Bookkeeper (CPB).
Steady
Steady guidance, thoughtful questions, and clear explanations. We turn financial complexity into clarity you can trust.
Supportive
We've got this! With 20+ years of bookkeeping experience and our commitment to support your business as you grow, you can breathe easy knowing you are not alone.
Self-determined
Choose how much or how little support you want. Customize your bookkeeping package to meet your needs.
Customized Service Plans
No two businesses fly quite the same — and neither should their bookkeeping. With FreeWing, let's build a custom plan that fits your unique flight path. Flexible, freeing, and tailored just for you.
Always Learning. Always Improving.
No Silly Questions - Only Straight Answers
Unsure what bookkeeping even is? Worried you've waited too long to get help, or just need a little clarity? You're in the right place.
Every question deserves a clear, judgment-free answer. Let's make sense of the numbers so you can make confident decisions for your business.
Women+ includes women and anyone who identifies with women’s experiences in business, such as non-binary, trans, or gender-diverse entrepreneurs. It’s a simple way of saying that everyone in this community is welcome, supported, and valued.
No — while we specialize in women+ businesses, we work with small to medium-sized businesses that value clarity, trust, and calm bookkeeping. That said, our website, newsletter, and marketing are unapologetically women+ centric.
A bookkeeper records, organizes, and reconciles your financial transactions, making sure your books are accurate and up to date. But a great bookkeeper does much more than track numbers — they turn financial data into clear insights that help you understand how your business is really performing. By keeping the foundation solid, bookkeepers play a key role in business strategy, giving owners the clarity and confidence to make smarter decisions, plan for growth, and stay ahead of challenges.
A bookkeeper manages the ongoing, detailed financial records. An accountant typically uses that information to prepare taxes, financial statements, or give advice. We work together—but a good bookkeeper focuses on the regular rhythm of your business' finances.
Yes! Even small businesses benefit from professional bookkeeping. It helps you stay organized, avoid costly errors, prepare for tax season, and make smarter decisions based on real numbers—not guesses.
We work with Xero and QuickBooks Online (QBO), with a preference for Xero due to its ease of use, flexibility, and powerful reporting. Both platforms allow us to provide accurate, real-time insights so you can stay on top of your business finances.
Absolutely. We take data privacy and security seriously. We use secure platforms, follow best practices, and treat your information with care and confidentiality—just like we would our own.
Yes! If your books are behind or a bit messy, we can help get everything back on track. No judgment—we’ve seen it all.
We’ll ask for access to your accounting software (or help you get set up), bank and credit card statements, and a few details about your business. Don’t worry—we’ll walk you through everything step by step.
Absolutely! We love collaborating with accountants and tax professionals. Our job is to keep everything clean and organized so your accountant can do their best work when tax time rolls around.
Yes—we can help ensure your sales tax is tracked accurately and file your GST/HST returns on time so you stay compliant and avoid penalties.
Most clients are surprised how affordable it is—and how much time and stress it saves. Our services are tailored to fit small and growing businesses, and we’ll work with you to find a plan that fits your budget.
We don’t run payroll ourselves, but we can help you set up great payroll software and make the process simple and stress-free.
We’re based in Parkland County, Alberta, Canada and work with clients remotely across Canada. Thanks to cloud-based tools, we can serve your business no matter where you’re located.
Nope. We believe in flexibility and transparency. Most of our clients stay with us because they love the service—not because they’re locked in.
Yes! We don’t just hand over numbers—we’ll walk you through key reports like your profit & loss statement or balance sheet so you actually understand what they mean for your business.
Yes, we can help create and send invoices, track who’s paid (and who hasn’t), and keep your cash flow organized. We’ll make sure your receivables don’t fall through the cracks.
That’s totally fine—we meet you where you’re at. Whether you’re spreadsheet-savvy or still using paper, we’ll help you transition to a clean, digital system that’s easy to maintain.
While our main focus is bookkeeping, we can help you set up basic budgeting tools and organize your numbers in a way that makes forecasting easier. If you need in-depth financial planning, we’re happy to connect you one of our trusted partners.
We’ll chat about your business, where you’re at, and what kind of support you need. No pressure, no jargon—just a friendly conversation to see if we’re a good fit. If we both feel that FreeWing is a good fit for your business, we will provide you with a detailed proposal.
Let's Get Started
A letter from our Founder
Hi, I'm Lise :)
I founded FreeWing with one goal - provide women+ entrepreneurs clarity, peace of mind, and guidance that comes from having a trusted bookkeeping partner.
With 20+ years of experience and a deep understanding of the challenges entrepreneurs face, I know how easy it is to feel overwhelmed by numbers — and how a calm, reliable partner can help.
As a Certified Professional Bookkeeper, I meet the national standard for professional bookkeepers in Canada and adhere to CPB Canada’s Code of Ethics and Professional Conduct, maintaining my certification through ongoing professional development.
Whether you’re just starting out or ready to take your business to the next level, we are here for you so you can breathe easier, see your business clearly, and soar with confidence.
Let's Connect!
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